Online video, Flash & Microsoft Silverlight applications, coupled with the latest mobile and online technologies are changing the way people experience media on the internet. Through leveraging these new media-rich outlets and relevant technologies your organization will not only maximize its potential for strategic online communication and user retention but also position your organization to stand out from the crowd.
Do you podcast, vodcast, blog, or create content and media that you'd like people to continually come back to absorb? vertice:ignite provides custom solutions to provide your content to multiple audiences thru both rich media applications or web 2.0 viral channels.
Interactive, rich-media applications can provide brand new ways for your users to experience your organization's mission online. We assist your organization by designing and building custom, rich-media applications that fit your specific needs. The strategies and executions of these applications vary widely but here are a few examples from recent clients:
- Interactive, point-of-interest mapping developed in Flash: The interactive maps allow users to select points of interest and view related audio content. These "tours" are then downloadable to tourists around the world and can be played on a handheld media device which provides the ability for the tourist to engage in the tour while physically at the point-of-interest.
- Media players which dynamically pull fresh content based on the popularity of website searches.
- Video and Flash-based interactive site for Red Bull Energy Drink: Flash elements and animations are dynamically generated from the community of users uploading their own content.
Widgets are quickly becoming popular as they provide the ability to pull specific media and content or place your organization's content easily on other viral websites. For example, YouTube users are able to simply copy and paste a small amount of code into their own websites to place a specific YouTube video locally. You might also want to provide your users with a widget that adds your podcast player directly on their website and creates a more broad reach for your message. We can work with your organization to develop widgets that best retain, engage and inform users.
Flash's streaming video technology along with popularity of YouTube have made video quickly accessible and easily distributable throughout the internet. As the lines between online media and broadcast media are quickly becoming blurred, effective video content is virtually a necessity for organizations looking to set themselves apart. Organizations can leverage video to connect users to a cause, assist newcomers in feeling welcome, or distribute compelling stories.
We help your organization craft video strategies and determine the appropriate outlets for your content. vertice:ignite provides a set of media library tools, custom players, podcast creation/distribution tools and other strategic media tools to help accelerate and guide your organizations online media goals.