Viral marketing campaigns spread your organization's message by tapping into existing social networks to promote online grassroots advocacy. It's difficult to overstate the value in effective viral marketing and its ability to motivate users. It has the potential to create tremendous buzz about your organization while promoting a call to action through a very cost-effective medium. Websites such as Digg, de.licio.us, YouTube, Facebook, and MySpace have multiplied the effect of viral marketing on the web. These viral channels provide a platform for organizations to quickly spread their message and encourage fellow community members to take action immediately.

We work with your organization to determine which viral channels are best suited for your organization's goals and assist in executing a strategy to build your membership or donor base.

We work with your organization to craft a marketing strategy which maximizes impact across multiple channels. We partner with organizations who focus on direct mail, strategic analytics, tv/radio production, and tv buys to make sure your organization has the best-in-breed provider for each of it's marketing channels. We can also partner with your internal marketing team to supplement your existing strategy. Whether your goal is to drive membership, increase giving/donations, cultivate advocacy or boost voluneer involvement vertice:buzz works with you to reach your demographics and motivate them to respond. Your organization may take advantage of any or all the following channels: